DESIGNA Australia joins the Parking Australia Convention & Exhibition (PACE) 2018
The changing spaces of parking: DESIGNA Australia at #PACE2018
In the world of parking technology one thing is certain and that is constant change. PACE 2018 opens on the impact of the Mobility Revolution, discussing the constant changes the world has witnessed. Horse driven transportation, the use of the world’s first computer, and the dramatic evolution of the mobile phone. Technology is just getting started and the new world awaits us.
DESIGNA Australia came in PACE 2018 with a different mindset. Opting to go around to network instead of being glued to the booth, we were armed with the Virtual Reality images of our equipment shown on tablets, a unique innovation that certainly showcased that DESIGNA was more than ready for the future of mobility.
Digital Transformation, which was discussed in the conference, was also a strong point of the team as we focused on key aspects of Marketing. Our front-page advertisement in the Program Book, our Pull Up Banners in the Foyer, the Control Centre Brochures, the Integrated Intelligence sponsored Water Bottles, and the star of the show – our groovy DESIGNA socks in the satchel giveaway. All these highlighted that we are flexible and ready for change, to continually challenge the status quo, and to evolve with the market.
PACE 2018 is just the beginning for DESIGNA Australia. We will continue to work together with the same goal in mind: increase our value to our customers and to the organization.